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Marketing Support in China

DRIVING Sales Through EIRTH’s Cardholder Awareness Initiatives


Driving sales takes visibility and awareness. For the UnionPay card, we are uniquely positioned with cardholder awareness programs directed to UnionPay Cardholders that increase your business’ visibility and consumer awareness.

Some of the programs that may be available for you are:

  • Placement on UnionPay’s “Shop The World” platform
  • Targeted SMS text messaging to UnionPay cardholders
  • Bank statement informational inserts to cardholders
  • Pay-Per-Click
  • Online Ads (on platforms including BBS and Weibo)

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